Blog Features: Having your story and your products featured on a blog can be a great way to connect with potential customers. Often this is a much more personal experience with bloggers posting an interview and pictures of your product and most handmade bloggers will do this for FREE. Some blogs require you to do a giveaway to their readers but this is a personal choice that you will have to make.
Purchasing Ad Space: There are a ton paid options to suit every budget from buying ad space directly from blogs to Craftcult to google ads and Facebook ads. It is not NECESSARY for you to purchase ad space but is something to think about when you are looking to take your business to the next level. Currently I only have experience with purchasing ad space directly from bloggers and through Craftcult. With regards to blog advertising I suggest looking not just for handmade bloggers but perhaps a specialty blog that is in line with your products. For example if you make facecloths and scrubbies perhaps try looking for a site that focus's on spa and/or beauty tips. If you make pillows look for a home decor site. I have found that sidebar ads work best on Craftcult and it brings in a lot of traffic. While the site is geared towards Etsy shop owners don't forget that these are potential customers as well. It is a bit more of a financial commitment though.
Ready to give advertising a try? As a special thanks to all of those who have followed along in the series I am giving away a ONE month sidebar ad on both Kawartha Beads and Kawartha Bargains, along with a blog interview about your business. You do NOT need to have an Etsy shop to enter the giveaway, just a family friendly small business. Good luck!
Giveaway ends May 28/12.
a Rafflecopter giveaway