Tuesday, March 23, 2010

Promoting your craft business- Marketing Calendar

Do you ever turn on the computer with the intention of doing a little promotion only to find that hours have gone by while you got sucked into the forums, started browsing shops or have checked your craftcult stats 100 times? One of the most useful tips that I have read is to create a marketing calendar. It is a great way to keep yourself focused and after some time you will begin to see some trends between your promotional efforts and shop traffic/sales.

All you need is a calendar. The large desk calendars work great if you have the space but any size will do. For every day you will write down if you posted in the forums (and how many times), blogged, tweeted, facebooked, social networked in some other way, sent out a newsletter, etc. You can also add your shop/item hearts and sales to the list. Then take coloured pencils or highlighters and assign a colour to each listing. After awhile you will be able to see at a glance where you are concentrating your efforts (and hopefully whatever colour you assigned to sales is also appearing with some frequency!)

How do you focus your promotional efforts? What tricks have worked for you to keep you focused?

1 comment:

  1. Hm, it's a good thought. I'm sure I end up wasting time here and there doing things that aren't as helpful. It does seem like quite a bit of work for me to keep track of every little thing I do. Especially because I usually do them randomly through the day, some at work, some at home, some on the laptop, some on the desktop. I'm sure I would never get a good record.