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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Wednesday, May 2, 2012
6 FREE Products from Vistaprint (shipping extra)
Sunday, May 23, 2010
The Great Marketing Exchange!
Ever wish you could combine efforts with some like-minded individuals to give your shop some additional traffic? A marketing exchange might be your answer!
Last fall and again this spring I organized a marketing exchange for handmade goods. The shops that signed up were all sent a list of who was involved and their shop link and what their feature days were. Then on a shops feature days everyone involved would promote that shop through their shop announcement, blogs, twitter, facebook and whatever else they could think of. I know that I found many wonderful new shops this way and we did see an increase in both traffic and sale at Bijoux Designs For You which I was running with my mother at the time. It is a bit of an honour roll system and you have to have faith that the first shops to be featured will still help to promote the last. Admittedly it does take alot of organization but its a great way to meet some new people, discover some new shops and help to promote handmade!
Currently I am putting together a marketing exchange through Rouge River Beads with some fellow supplies sellers. I can't wait to share their stories starting June 1st so stay tuned!
Last fall and again this spring I organized a marketing exchange for handmade goods. The shops that signed up were all sent a list of who was involved and their shop link and what their feature days were. Then on a shops feature days everyone involved would promote that shop through their shop announcement, blogs, twitter, facebook and whatever else they could think of. I know that I found many wonderful new shops this way and we did see an increase in both traffic and sale at Bijoux Designs For You which I was running with my mother at the time. It is a bit of an honour roll system and you have to have faith that the first shops to be featured will still help to promote the last. Admittedly it does take alot of organization but its a great way to meet some new people, discover some new shops and help to promote handmade!
Currently I am putting together a marketing exchange through Rouge River Beads with some fellow supplies sellers. I can't wait to share their stories starting June 1st so stay tuned!
Tuesday, March 23, 2010
Promoting your craft business- Marketing Calendar
Do you ever turn on the computer with the intention of doing a little promotion only to find that hours have gone by while you got sucked into the forums, started browsing shops or have checked your craftcult stats 100 times? One of the most useful tips that I have read is to create a marketing calendar. It is a great way to keep yourself focused and after some time you will begin to see some trends between your promotional efforts and shop traffic/sales.All you need is a calendar. The large desk calendars work great if you have the space but any size will do. For every day you will write down if you posted in the forums (and how many times), blogged, tweeted, facebooked, social networked in some other way, sent out a newsletter, etc. You can also add your shop/item hearts and sales to the list. Then take coloured pencils or highlighters and assign a colour to each listing. After awhile you will be able to see at a glance where you are concentrating your efforts (and hopefully whatever colour you assigned to sales is also appearing with some frequency!)
How do you focus your promotional efforts? What tricks have worked for you to keep you focused?
Thursday, February 25, 2010
Tips for marketing/promotion #2
The week seems to have gone by so quickly! I hope that everyone in the east is surviving the snow. On this grey and blustery day I thought I would expand on my post from last week in which I shared with a crafty friend some of the things I have done to promote the supplies shop I run with my mom, Rouge River Beads. In case you missed the first post you can check it out here.
There are a ton of Etsy forum posts that discuss branding or creating an image for your shop. In addition to having a coherent look, banner and avatar there are plenty of blogs that you can place ads on to get your name/image out there. One of my fav's is Project Wonderful because it allows you to place bids for the amount you would like to spend and many sites even offer FREE spaces (great while you are learning the ropes). There are oodles of crafty bloggers that have spaces to advertise on and I find it easy to use. Not sure how to get started with Project Wonderful? Feel free to send me an email and I would be happy to send you a set of step by step instructions at no cost to you. Need an ad designed? I'd be happy to help out with that as well. I have a super deal in my Artfire shop right now so stop by and check it out!
Sounds like alot more fun than shovelling doesn't it?! More tips/tricks next week so stay tuned!
There are a ton of Etsy forum posts that discuss branding or creating an image for your shop. In addition to having a coherent look, banner and avatar there are plenty of blogs that you can place ads on to get your name/image out there. One of my fav's is Project Wonderful because it allows you to place bids for the amount you would like to spend and many sites even offer FREE spaces (great while you are learning the ropes). There are oodles of crafty bloggers that have spaces to advertise on and I find it easy to use. Not sure how to get started with Project Wonderful? Feel free to send me an email and I would be happy to send you a set of step by step instructions at no cost to you. Need an ad designed? I'd be happy to help out with that as well. I have a super deal in my Artfire shop right now so stop by and check it out!Sounds like alot more fun than shovelling doesn't it?! More tips/tricks next week so stay tuned!
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